AI Insights · Timothy · July 2021
Top 5 Health and Fitness Apps Performance in Turkey Q2 2021
Explore the performance trends of the top health and fitness apps in Turkey during the second quarter of 2021, with insights into downloads, active users, and revenue.
In the second quarter of 2021, the top health and fitness apps in Turkey demonstrated varied performance trends on the unified platform, according to data from Sensor Tower.
e-Nabız saw a significant fluctuation in weekly downloads, starting at approximately 572K and experiencing peaks, notably reaching 791K in the week of June 21. The app's weekly active users showed a robust increase, jumping from 2.5M at the start of the quarter to a peak of nearly 4.9M in mid-June.
Life Fits Home experienced a decline in weekly downloads initially, starting from 363K and eventually stabilizing around 220K towards the quarter's end. However, its weekly active users demonstrated consistent growth, peaking at approximately 8.9M in the final week of June.
Step Counter - Pedometer from Leap Fitness Group showed a gradual increase in weekly revenue, reaching around $109 by mid-June. Weekly downloads increased from 49K to a peak of 62.5K in late May, while active users rose steadily from 421K to 563K by the end of June.
Lose Weight App for Women also from Leap Fitness Group, saw a varied revenue trend, peaking at $109 at the end of June. Downloads started at 43K, fluctuating slightly but maintaining an average above 37K. The app's active users showed a general upward trend, ending the quarter with approximately 143K.
Zepp Life showed a stable download pattern, averaging around 30K weekly, with a slight peak at 43K in mid-May. The app's active users remained relatively steady, maintaining figures just above 830K throughout most of the quarter.
For more detailed insights and data, visit Sensor Tower.